Foot Levelers Blue Ridge Marathon: The Results are In!

The results are in!

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America’s Toughest Road Marathon just keeps getting bigger, with 2,507 registered runners–an 11% increase over last year; 600 volunteers, a brand new (official) double marathon, 10 non-profit race beneficiaries, plus runners hailing from 43 states and nine countries.

Even though warnings of severe weather forced organizers to cancel the event about five hours in, reviews were glowing (thanks, folks!).

Runner Elizabeth R. Bain of California said this about the race in The Roanoke Times: “What really made this course shine (besides the gorgeous views from the tops of the mountains)? YOU, Roanoke! From the volunteers handing out bibs and shirts at packet pick-up, to the mimosa ‘aid station,’ to the guy driving the bus where I took my DNF [did not finish], everyone was so kind and friendly! Even though I’m a slow, back-of-the-pack runner, every aid station had cheers and cowbells and plenty of aid station supplies for me.”

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Foot Levelers booth at the Marathon Expo Friday before the race

 

We’re proud to support this incredible event every year, and congratulate all who dared to run America’s Toughest Road Marathon. An extra loud shout-out goes to our employees who got up at the crack of dawn to participate as runners or volunteer at the Star aid station!

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It takes a village to host a marathon (Foot Levelers peeps in yellow giving out water, snacks, cheers and high fives to runners at the Star Aid Station)

 

Numbers about the economic impact should be out soon. Last year, the marathon generated more than $592,000, and over the past seven years, the it’s added more than $3.2 million to the local economy.

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Our man Barto (center, in black) chugging up Mill Mountain along with other runners. Credit: The Roanoke Times.

Congratulations runners, thank you volunteers, and kudos to organizers from the Roanoke Regional Partnership for another world-class event!

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Tammy and her daughter after the event

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Some of our employee runners ready for the race: L-R, Barto, Scott, Tyler, Mike and Wayne

Mission Accomplished! Abby Oliver at the Finish Line of America’s Toughest Road Marathon

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Abby Oliver in our Sales and Service department did great in the Foot Levelers Blue Ridge Marathon this past Saturday. Liz on our team chatted with Abby at the finish line after Abby completed the grueling 26.2 miles–in her Foot Levelers’ XP3+ orthotics, no less–check out our new video here!

Big congrats to Foot Levelers’ team members Abby, Josh Barto and Steve Stone–and to all those who braved America’s Toughest Road Marathon! See you next year!

America’s Toughest Road Marathon Needs YOU!

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On April 16th, hundreds of runners from all over the world will descend upon Foot Levelers’ hometown of Roanoke, Virginia, for the Foot Levelers Blue Ridge Marathon, also known as America’s toughest road marathon.

And it’s not “just” the race. Down by Downtown is a three-day celebration of music with more than 50 acts performing at iconic local venues including the stunning Elmwood Park Amphitheater and at the marathon finish line.

Not a runner, but still want to get involved? Not a problem.

Consider joining the team that makes it happen.  It takes over 500 volunteers to pull off the big event, and there are still plenty of spots left.  So pick a time and job description that suits you and come join the fun!!

If you’re coming from out of town, check out our Visitor’s Center for lots of great advice on where to sleep, eat, and other things to see and do in our gorgeous little corner of the world. We can’t wait to host you!

Chiro + Custom Orthotics to Treat, Prevent Common Injuries of the ‘Weekend Warrior’

Check out this great article from Kevin Wong, DC in Circle of Docs on the 5 injuries most common to the ‘weekend warrior’ and specific recommendations on how Chiropractic plus custom orthotics can help!

The timing couldn’t be better as Foot Levelers gears up for April 16th’s Foot Levelers Blue Ridge Marathon, known to athletes everywhere as America’s Toughest Road Marathon, covering 7,430 feet of total elevation change through the stunning Blue Ridge Mountains. In 2015 alone, the marathon ushered in $556,000 to the region and reached max capacity by hosting 2,000 runners from all over the world, not to mention their families, friends, fans, vendors, spectators and more.

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This year the Foot Levelers Blue Ridge Marathon takes place April 16th, 2016, and registration is filling up fast! If you’re a serious runner, you don’t want to miss this event.  And if you’re not quite ready for the full marathon, you can still take part in the fun by running the Half Marathon or 10K.

As always, Foot Levelers has several brave employees running the full course and dozens more will be on-site to volunteer and cheer on the contenders! We’ll be talking more about the Foot Levelers Blue Ridge Marathon in coming days… Stay tuned! In the meantime, here’s a review plus some pictures and videos from last year’s event.

 

 

 

 

Runners Break Records–and Boost Economy–at Foot Levelers Blue Ridge Marathon

Talk about an impact! In 2015 alone, the Foot Levelers Blue Ridge Marathon ushered in $556,000 to the beautiful Roanoke region of Virginia, where Foot Levelers calls “home.” Over the past six years, the event has contributed more than $2.6 million to the local economy!

We are so proud to support the region and all the wonderful businesses and folks that inhabit it–and a big “shout out” to all the runners, fans, and Friends of the Blue Ridge Parkway organization, which the marathon supports! (Read more about the economic impact here).

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But the marathon touches more than Southwest Virginia, where it takes place: this year’s event drew athletes from 37 states – in addition to the District of Columbia – and six countries: Australia, Canada, Czech Republic, Finland, Haiti, and the United Kingdom!

We can’t wait for April 2016! It’s not too early to register for America’s Toughest Road Marathon… You can do so here.

Meet Our Marathon Volunteers: Laura Ash

Nine days and counting until the Foot Levelers Blue Ridge Marathon! We’re pleased to introduce Laura, one of our most enthusiastic marathon volunteers. Laura helps man the Mill Mountain aid station where runners refuel with water and snacks around mile 12.

Name: Laura Ash

Years with Foot Levelers: 17

Role at Foot Levelers: “Layout Technician. When 3D foot scans or foam casting kits arrive [with foot impressions from patients], I look at the image and what the doctor says, and I design the orthotics,” based on Foot Levelers’ proprietary method.

Role at the Blue Ridge Marathon: “I hand out the water and snacks on top of Mill Mountain and I’m a cheerleader.”

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Runners crossing the starting line at the 2014 Foot Levelers Blue Ridge Marathon

What made you decide to volunteer? “The very first year I volunteered for the Workout for Payout points” [credits that Foot Levelers offers employees toward free health insurance, days off, and other goodies, earned by eating healthy, exercising, and volunteering].  “But once I got up there to Mill Mountain, I got caught up!

It’s amazing to me: watching that first wave of runners; they’re like a wave of gazelles. Then the people with physical challenges come—and it’s so inspiring…Last year there was a gentleman in a wheelchair; he had no use of his legs, he was doing it all with his arms…

All your life from this high you hear, ‘you can do whatever you put your mind to.’ Some of these runners are disabled, some of them are not so young–they’re older than I am! So seeing them out there reminds you that ‘yes, you really can do whatever you put your mind to.’ It brings that to life.”

How do you feel about Foot Levelers’ involvement in the marathon? “It makes me proud to be part of Foot Levelers, because the marathon brings so much to Roanoke, and we’re giving back to a community that has given so much to us.  We’re also showing people how our orthotics can help, whether you’re a professional athlete or just running around the block for fun.”

What are your favorite orthotics? “I like the InMotion… I have them in the shoes I’m wearing right now. I’ll be wearing them on race day too!”

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Laura Ash