We delivered complimentary custom orthotics to our friends in the Roanoke City Fire & EMS department last week. One-hundred and sixty-five of our hometown heroes will be product testing a new Foot Levelers orthotic top cover, designed for the toughest jobs and lifestyles!
We’re looking forward to their feedback. We’ll also be examining how the orthotics are wearing at 30 days, 90 days, and 180 days. Stay tuned for updates!
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Remember Rory?
We’re pleased to report that we’ve finished building his pair of custom orthotics and they’ve already made their way across the pond to Drs. Bloom and Greenfield at Stanfield Chiropractic outside of London, England. Rory and his family will come back to the clinic soon to pick up his new orthotics and make sure they’re just right (they live several hours away), and we’ll keep you posted when they do!
Here’s Tammy on our team holding Rory’s new custom orthotics before we shipped them out.
We hope Rory enjoys his new orthotics, and that they’ll help him grow into a stronger, healthier young man. You can give to support Rory’s recovery here.
The most rewarding part of working for Foot Levelers? Helping patients–no question.
And Rory’s story is one of our favorites.
Earlier this month, our gal Tammy, who works in our Sales & Service Department, read about the plight of an adorable little guy all the way across the pond in Lancashire, England. Six-year-old Rory was born four months premature, leaving him with sensory, physical, and neurological issues. He’s unable to walk, but with ongoing therapy his parents hope that one day he will.
To stand, Rory wears a special support frame plus custom orthotics custom-made at a U.S. lab. From a special vest that helps Rory breathe, to ongoing therapies, tests, and nutritional supplements, Rory’s care is incredibly expensive.
Rory with his mom Sally and dad Henry
One of Rory’s shoes fell off on a trip to visit his father’s family. The special insole was inside, so the family went to the media with a plea: help us find our son’s shoe.
Tammy was moved as she read about Rory.
“Losing Rory’s shoe is a huge blow as the insole costs many hundreds of pounds and was made exactly to fit his feet,” said Rory’s dad in the story posted on CornwallLive. Rory “relies on his insoles” to help him get the support he needs to be able to stand.
He added: “One day we hope that he will be able to walk, but for now he relies on his insoles to hold his feet in the correct position when standing in his support frame.”
The moment Tammy finished the story, she reached out to our friends Dr. James Bloom and Dr. Adam Greenfield at Stanmore Chiropractic Clinic near London. Without hesitation, they agreed to help Rory any way they could.
Rory’s shoe with his special insole. The match went missing during a family vacation, and the family asked the public’s help in finding it.
This week, Rory’s family made the 200-mile trip to London so that Dr. Bloom and Dr. Greenfield could take scans and imprints of Rory’s feet.
Dr. Adam Greenfield (left) and Dr. James Bloom with Rory earlier this week
Once Rory’s imprints arrive here in Roanoke, Virginia, we’ll make a pair of custom orthotics just for Rory at no charge to the family.
We’re excited for Rory to get his new custom orthotics, which should be arriving soon. You can read more about Rory’s story by liking his page on Facebook. If you would like to give to support this little boy’s ongoing care, click here.
Because Rory’s case is complicated, the doctors took several foam impressions of his feet in addition to scanning his feet with the Foot Levelers 3D BodyView. The impressions and 3D images will be used to build Rory’s new pair of custom orthotics at our Roanoke, Virginia headquarters.
Wow! What a week for Foot Levelers!
In addition to kicking off our exciting new partnership with Roanoke Fire-EMS, Elizabeth and Mary of Team Foot Levelers took our message of “healthy people = healthy company” on the road, speaking to the fine folks of Leadership Roanoke Valley Class of 2017 (LRV) on Wednesday.
LRV is an interactive 10-month program that unites movers-and-shakers from every sector of the workforce to develop leadership skills and discuss how to make Southwest Virginia a better, smarter, more innovative (and more fun!) place to live, work, and play.
Elizabeth spoke about how Foot Levelers’ innovative, homegrown Workout for Payout program keeps our employees healthy and happy and our company strong. You can check out a recent WSLS Channel 10 story about Workout for Payout, the Foot Levelers Blue Ridge Marathon, and our star employee/hometown- basketball-hero-to-boot Abby Oliver here.
Thanks to Leadership Roanoke Valley for making us a part of your big day!
Team Foot Levelers was honored to kick off an unprecedented partnership with the brave men and women of Roanoke Fire-EMS this week, our hometown’s first responders. One-hundred and sixty-five of the Star City’s finest will be product-testing a new Foot Levelers orthotic top cover, designed for the toughest jobs and lifestyles!
The Roanoke Press Corps was also out in force to help share the news with our community. Check out some of their recent stories:
“Roanoke Fire-EMS is excited to partner with Foot Levelers on this exciting opportunity,” said Roanoke Fire-EMS Chief David Hoback. “We can’t wait to see how these custom products will benefit our firefighters.”
“Every new Foot Levelers product and product element must go through an intensive series of tests,” said Steve Stone, Foot Levelers Senior Vice President… “There aren’t many folks who work in tougher environments or who are harder on their feet and bodies than first responders; plus, as a company, we’re always looking for ways to give back…What better way than to support the selfless men and women who are out there every day risking their lives to keep us safe?”
Good news for our firefighters, who frequently suffer from back pain: a major clinical trial to be published in The Archives of Physical Medicine and Rehabilitation conclusively shows that Low Back Pain improves with Foot Levelers custom orthotics. We’ll be sharing more on this exciting development soon!
The results are in!
America’s Toughest Road Marathon just keeps getting bigger, with 2,507 registered runners–an 11% increase over last year; 600 volunteers, a brand new (official) double marathon, 10 non-profit race beneficiaries, plus runners hailing from 43 states and nine countries.
Even though warnings of severe weather forced organizers to cancel the event about five hours in, reviews were glowing (thanks, folks!).
Runner Elizabeth R. Bain of California said this about the race in The Roanoke Times: “What really made this course shine (besides the gorgeous views from the tops of the mountains)? YOU, Roanoke! From the volunteers handing out bibs and shirts at packet pick-up, to the mimosa ‘aid station,’ to the guy driving the bus where I took my DNF [did not finish], everyone was so kind and friendly! Even though I’m a slow, back-of-the-pack runner, every aid station had cheers and cowbells and plenty of aid station supplies for me.”
Foot Levelers booth at the Marathon Expo Friday before the race
We’re proud to support this incredible event every year, and congratulate all who dared to run America’s Toughest Road Marathon. An extra loud shout-out goes to our employees who got up at the crack of dawn to participate as runners or volunteer at the Star aid station!
It takes a village to host a marathon (Foot Levelers peeps in yellow giving out water, snacks, cheers and high fives to runners at the Star Aid Station)
Numbers about the economic impact should be out soon. Last year, the marathon generated more than $592,000, and over the past seven years, the it’s added more than $3.2 million to the local economy.
Our man Barto (center, in black) chugging up Mill Mountain along with other runners. Credit: The Roanoke Times.
Congratulations runners, thank you volunteers, and kudos to organizers from the Roanoke Regional Partnership for another world-class event!
Tammy and her daughter after the event
Some of our employee runners ready for the race: L-R, Barto, Scott, Tyler, Mike and Wayne
Tomorrow’s the big day! The Foot Levelers Blue Ridge Marathon gets underway bright and early at 7:30 a.m. and we couldn’t be more excited!
Not only is Foot Levelers the title sponsor, we have several employees who will be competing tomorrow in America’s Toughest Road Races. We also have several dozen more signed up to cheer on runners and hand out waters and snacks at the Mill Mountain Star Aide Station.
Last night, WSLS’s John Carlin interviewed our CEO Kent about the company’s support of the marathon during a half-hour live marathon special. Check out the rebroadcast here! (Kent speaks to John around 11:30, and you can see Abby in action in the story immediately following the interview).
John Carlin (left) and Kent at the Foot Levelers Blue Ridge Marathon finish line last night
Big shout-out to our employee participants–we have all the faith in the world in you! We wish you and ALL the runners the best of luck on the course tomorrow! Stay tuned here and on our Facebook, Instagram and Twitter for more updates throughout the weekend.
Excitement is building for the Foot Levelers Blue Ridge Marathon, this Saturday in Foot Levelers’ stunning hometown of Roanoke, Virginia. Known as America’s Toughest Road Marathon, the event draws brave souls from all over the country.
Once again this year, several of our employees will be taking to the course as competitors–best of luck to Tammy, Wayne, Scott, Abby, Mike, and Tyler! And as always, we’ll have a raucous group of cheerleaders and helpers up at the Mill Mountain Star Aide Station helping to hand out waters, snacks, and keeping runners’ spirits high.
WSLS Channel 10 came to visit us recently to talk to Abby Oliver, former basketball superstar and our awesome employee, about her training for the marathon and some of the innovative ways Foot Levelers encourages employees like Abby to stay fit and healthy. They’ll be running a special tonight about the Marathon featuring Abby and a live interview with Kent from the finish line at Elmwood Park. Tune in if you can or check back here–we’ll post the special after it airs.
We’re rooting for everyone Saturday! You got this!
Can you dig it, Docs?
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(Pictured above: Shelley, Foot Levelers Marketing Gal and Yeti Enthusiast).
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As the Exclusive Premier Corporate Partner of the WFC, Foot Levelers Further Extends Its International Presence and Legendary Support of the Chiropractic Profession
ROANOKE, VA—April 7, 2017—Foot Levelers, the world’s leading Chiropractic supplier and manufacturer of custom orthotics, has been named as the WFC’s (World Federation of Chiropractic) new Premier Corporate Partner.
Dan of Foot Levelers (right) shows off our new Kiosk at the WFC Assembly event in D.C.
Foot Levelers made the announcement just prior to the WFC’s Assembly of Members, which was held March 13-14 in Washington D.C. As the exclusive Premier Corporate Partner of the WFC, Foot Levelers further extends its international presence and legendary support of the Chiropractic profession.
Addressing delegates at the Assembly, Foot Levelers CEO Kent S. Greenawalt spoke of his support for the aims and objectives of the WFC: “Foot Levelers has been supporting doctors of Chiropractic in their practices for 65 years,” he said. “During this time, we have evolved with the Chiropractic profession and are now pleased to be supplying orthotics in 83 countries around the world. Partnering with the WFC seemed natural to us and we are delighted to share its aims and objectives in advancing the Chiropractic profession.”
He continued: “At a time where low back pain has been identified as the leading global cause of disability and where the overuse of opioids has reached epidemic proportions, we know that Chiropractic is uniquely positioned to deliver non-drug, non-surgical solutions. The safe, effective care that Chiropractic doctors are delivering to patients around the world translates to improved health for millions. Foot Levelers is extremely pleased to be working with the WFC at a time where the world needs more Chiropractors.”
L-R Kent S. Greenawalt, our Fearless Leader; Dr. Richard Brown of the WFC, and Dawn Galbraith, Foot Levelers Sr. Vice President
WFC Secretary-General Dr. Richard Brown commented: “The WFC is thrilled to have signed this 3-year agreement and are proud that Foot Levelers will be partnering with us to further our mission of advancing awareness, utilization and integration of Chiropractic internationally. Foot Levelers has an outstanding global reputation and the quality of their products is unparalleled.”
He continued: “We are looking forward to a relationship where the ultimate beneficiary will be Chiropractic. The expertise and corporate support that Foot Levelers brings to the WFC will make an enormous difference to the projects and initiatives that we are looking to undertake in the coming years. To have a Premier Corporate Partner of this caliber is a huge boost to the WFC’s ability to exert influence around the world.”
About World Federation of Chiropractic (WFC): The WFC is a not-for-profit, non-governmental organization that represents the Chiropractic profession internationally. Its members are the national associations of 93 countries in seven world regions. Headquartered in Toronto, Canada, the WFC is a non-governmental organization in official relations with the World Health Organization.
Foot Levelers 